This blog has been produced to document my promotional package for my horror trailer and the trailer itself. It also includes all of my research and planning into the project, in order for the trailer to appeal to my chosen target audience. Enjoy!

Sunday 19 February 2012

Film Magazine Analysis - Empire

 
 Looking at the denotation of this magazine cover, the overall look gives a bright affect, which is high key lighting. This is a photograph of Johnny Depp’s character ‘John Dillinger’ who plays an notorious bank robber, this is a 2009 American crime drama film directed by Michael Mann and written by Mann, Ronan Bennett and Ann Biderman. This photograph is the main image on the magazine cover John Dillinger is dressed as an 1930’s Italian American gangster in the traditional suit and overcoat with the vintage fedoras hat, Dillinger is wearing leather gloves which is said to be worn during a killing so FBI can’t get hold off finger prints this adds to the overall gangster look, he main prop in this photograph which another 1930’s object a Tommy gun. The combination of black on black of the costume connotes power and darkness suggesting this character is ruthless and respected and holds deep secretes. 

In this medium long shot photograph, his attention seems to be on something else other than the camera suggesting that his being aware of his surroundings. The setting of this photograph is in the streets of New York. Dillinger’s non-verbal communication is very serious and stealth and gives the viewer an idea of how solid cold heartened this character I, even the way the page is laid out shows the power of the character as most of the features are put behind the photograph even the main masthead.

This magazine cover is portrayed to look like reality, it’s done in left third, the high key lighting allows the audience to fully see the image and what are on the page, the colors used on this magazine is red, Grey and white. The red used connotes danger, blood and caution which relates to the image of gangster holding the gun suggesting this character is very hazardous and alerts the viewer making them want to watch the film. The color Grey is used as a mixture of emotions to confuse the viewer as Grey gives a calm effect on the front cover; it also links to the photograph as Grey also connotes class which relates to his costume. The smoke effect on the front cover makes the viewer have to decide whether it is cigar smoke or gun smoke.

The masthead’s font is in Sans Serif font usually it would be in serif font as it should be based on the topic and in this case it’s a 1930’s film but it has not been changed to match the theme this time. This font is almost signature to the magazine as is a common choice. The Masthead is red, which is a common masthead colour for the magazine as it stands out from all the other colours as we know the colour red is used to alert readers. This again adds to the overall effect of the photograph of Dillinger. The ‘M’ in ‘EMPIRE’ is not visible as Dillinger’s head is in front of the letter which is a conventional technique of magazines in general, but this also could have been done to show the admiration of this character. On the bottom right of the masthead are the cover lines which is slightly connected to the masthead the cover lines consist of images and the bar-code alongside with date and pricing which is an unusual technique for cover lines, usually editors make the mistake and make the cover lines go across the image but as the photograph is portrayed to be significant it’s all placed behind the main image.

The cover line which is placed just under the photograph says ‘Johnny Depp Steals Summer!’ this emphasizes how much of a notorious robber Dillinger is. Just under that cover line is the main cover line that says the movie’s title ‘Public Enemies’ this is written in Grey and serif font which identifies the type of movie, as we know its shot in the 1930’s and has class which is what the Grey colour connotes.  A repeat in size and font of the cover line ‘Johnny Depp Steals Summer!’ is repeated but says ‘Inside Michel Man’s Gangster Blockbuster’ this is used to identify the genre of the movie.

Other films mentioned are: Iron man 2, Robin Hood, Clash of The Titans. All of the films mentioned are high profile films funded by majors, which show us that the magazine specializes in reviewing more commercial films in order to keep up with what’s current.


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