Horror films are
 unsettling films designed to frighten and panic,
 and to invoke our hidden worst fears, often in a terrifying, shocking 
finale, while captivating and entertaining us at the same time in a 
cathartic experience. They
 deal with our most primal nature and its fears: our nightmares, our 
vulnerability, our alienation, our revulsions, our terror of the 
unknown, our fear of death and dismemberment, loss of identity, or fear 
of sexuality. Film
 genres have different codes and conventions that separate them from one
 another. This allows the target audience to identify immediately which 
genre is presented in a specific media text, whether it is moving or 
still images. Similar things crop up again and again in horror films 
setting these codes and conventions. Some, however, challenge them to 
create originality, freshness and uniqueness making them in some ways, 
unpredictable. Nonetheless, you cannot challenge them to the point where
 the codes and conventions are lost and the media text’s genre isn’t 
recognisable. Different aspects of media texts are made to set the 
horror genre. These include: settings, characters, costume, sound, 
events and occurrences, sights, lighting, weapons, camera shots and 
angles.
Settings
Settings are very important in the horror genre as it can say a lot about it. It sets the scene, giving of a certain mood and atmosphere which allow the audience to identify the genre. Common settings in the genre of horror include uses of large, spacious environments; this gives the characters, who are feeling adventurous, the space needed to explore the area and means they have more spaced to hide.
Horrors are also often set in suburban areas, for example, a common location is in a characters home, which is especially common in supernatural and psychological horrors. Common settings in Horror movies include uses of large, vast, spacious environments; this gives characters more area’s to explore in the ‘middle of nowhere’ and means they have more spaces to hide. Horrors are often set in suburban areas, for example, a common location is in a characters home (especially in supernatural horrors), and this achieves common ground between the character and the audience which adds to the scare-factor. Also, with more modern horrors, the houses in which the film is set contain more cosy and homily vibes but still maintain an eerie, austere presence. The houses in which the films are set contain a warm hospitable vibe but still maintain an eerie presence; having a normal looking home makes the target audience more uncomfortable in theirs, making the horror film successful in frightening and scaring the target audience. The way in which horror films make these settings, which are known to be safe, scary, is by using appropriate lighting and contrapuntal sound to provide a spooky and unsettling atmosphere.
Camp Crystal Lake - Friday 13th

House featured in the Amityville Horror
Other
 settings include churches (huge relation to supernatural and Christ and
 this is the main base for the supernatural genre); barns and farms as 
they are deserted, dark and old; fields and country roads as they too 
are deserted, and associated with creepy looking surrounds e.g. trees, 
animals etc.
Characters
At
 the centre of the horror genre, you have this battle between either 
good and evil, or innocent and evil and this has a big influence on the 
characters we meet. All horrors, regardless of subgenre there is some 
sort of antagonist.
Antagonist
 In supernatural they are either 
viscous ghosts/spirits or demons determined to get revenge, create 
terror or communicate and try to send a message to the character they 
are terrorising. An example of a character of a demon inhabiting a characters life is the dead twin of the protagonist in 'The Unborn'. The Antagonist; serial killer,
 demonic possession, ghost, monster (vampire, werewolf, zombie etc.) If 
they are human, they will often wear a mask, disguising them completely 
of appearance or emotion, and the audience can make no connection to 
them whatsoever. Wearing a mask also plays on the fear of the unknown. 
They will never react in a normal way to injuries; if they were to be 
stabbed, they usually manage to get back up again unharmed, hinting 
towards the idea of them being inhuman. Any other type of killer, such 
as a monster or demon also plays on the fear of the unknown, and as 
there is never any solid proof that they do not exist, they play on the 
audiences more primal fears and the thought that they could actually be 
all around at night. This character obviously has the biggest impact on 
the audience and strikes fear into them. They are what the suspension 
throughout the film and all other codes and conventions have been 
building up to. 
Protagonist
The
 protagonist is the innocent victim. However, near the end of the film, 
it can be revealed that the protagonist is indeed the antagonist so 
therefore it would shock the target audience and make them re-evaluate 
their thoughts and opinions on this character which they thought was the
 victim. An example of this would be in the film ‘Hide and Seek’ as 
David is seen as the victim whiles his daughter and Charlie as seen as 
the evil ones. However it turns out to be that David is “Charlie” as he 
has a split personality- this is only revealed near the end of the film.
 These types of twisted character types fits in nicely with supernatural
 and psychological horrors as it allows the target audience to be open 
minded. I will include this convention in my own production as this 
interests me and the way the characters appear to be twisted in the end 
will make my narrative more interesting.
Sacrificial Lamb
This
 type of character is mostly presented in slasher horrors, however are 
sometimes featured in supernaturals. This character is the first to die,
 a sign to everyone of what’s coming up. An example of this would be 
Casey Becker in ‘Scream’. They tend to be female, who is weak, 
vulnerable and incapable of saving themselves which reinforces 
traditional representations of gender. Carol T Clover says these victims
 fit in with the fantasy that men have of women having blonde hair, big 
breasts and dress provocatively and she suggests there is almost 
pleasure for the male target audience to see the brutal murder of these 
women. Female
 Victim There is almost no horror film without a female 
victim, as they are portrayed as being vulnerable and in need of 
protection. This representation dates back to earlier horror films where
 women were just seen as forms of visual pleasure for a male audience, 
and the idea continued. Usually young, 
blonde and attractive, helping to appeal to a wider male audience. This 
character is often portrayed to be stupid and annoying, one of the only 
characters the audience sometimes will to be killed. Although she is 
shown to be dumb, she isn’t typically the first to be killed, but when 
she is killed, it is usually gruesome or graphic. This character helps 
to build up suspense in the audience, as her behaviour often puts them 
on edge, and whenever she jumps, even if unnecessary, they jump too. 
Final Girl/ Central female Character
Generally,
 it is normally a female who is the last girl standing or the main 
character across all sub-genres. In Slashers, the girl who is the last 
one to survive is called ‘the final girl’. They are intelligent, brave, 
resourceful, and able to solve problems, unravel things and crack 
mysteries. The Final Girl/Hero in these cases, he tends to be 
the brave character that goes after the murderer, often never returning.
 These characters tend to show little emotion throughout the film, 
perhaps to stay strong and supportive for the other characters that cope
 less well. In more recent horror films, the hero has begun to appear as
 a female. This makes the film more unpredictable, and challenges the 
older, more traditional conventions.These types of characters tend to have experienced a troubled
 past themselves. Examples of these types of female characters would be:
 Laurie in ‘Halloween’; Sydney in ‘Scream’; Rachel in ‘The Ring’ and 
Christine in ‘Drag Me to Hell’. It is conventionally a female who has to
 go through all the terror because it is unexpected- this adds interest 
to the sub-genre as they are an ultimate symbol of innocence. Moreover, 
it is also a horror tradition where the females are the victims of males
 and this links back to the 1920s from the film ‘Nosferatu’. It is far 
more interesting for the target audience to see a woman battling up 
against a man as this can show female power making the female target 
audience feel more powerful themselves and give them confidence.
Cassidy in Sorority Row
Cassidy in Sorority Row
Ghosts and Demonised Children
This
 whole idea of demonised children is scary for the target audience 
because it goes against nature as they are the ultimate symbol of 
innocence and purity. When horror makers wanted to include children in 
films, they thought about the idea and whether it was ethically right to
 include children being brutally murdered and thought it would be too 
unbearable for the audience to watch. ‘The Changling’ is a film which is
 focused around the murder of children, but you do not see it happening.
 However, it is still very uncomfortable and intolerant to watch, let 
alone if the target audience actually saw it happening. They then 
decided to make the child’s character be possessed with evil, sick 
enough to be scary, but not sick enough for it to be unstomachable. 
Often the child antagonist will be the conduct of evil and will be 
possessed or they could be a ghost, the victim of some wrong doing.
Young boy from The Unborn
Young boy from The Unborn
Medium/Psychic 
This
 type of character is who the female protagonist turns to when trying to
 get rid of the ghost/spirit within their life and unravel the mystery 
they are living in. this character is important part of the reaction and
 repair to the narrative of the film because the protagonist will go to 
the psychic in response to the disruption that has occurred. Examples of
 this would be in ‘Insidious’ and the psychic in ‘Drag Me to Hell’.
Non-Believer
  
CostumeNon-Believer
 Can be of either male or female, although often male. Portrayed as 
being cocky and at ease, convincing the other characters that they are 
over reacting and that nothing is going on Typically overconfident, 
which usually lead to them being the first to be killed, and their death
 will trigger a mass killing of the other characters. To begin with, the
 audience will listen to this voice of reason and be reassured and 
calmed slightly by them. However, when they are shortly after killed, 
the audience will panic and all sense of security has gone; nobody is 
safe. 
Hysterical Character
  
Usually female They are typically known to not want to leave the 
building they are in, usually after witnessing the murder of one of her 
friends. The other characters try to move her, but she often breaks down
 into hysterics and refuses to move. This will usually either result in 
her staying behind and being killed, or all other characters being 
hunted down and her saved until last. One way or another, she is always 
killed. This character has quite an impact on the audience, and her 
hysterical tendencies reflect onto them and helps to build up more 
suspense. 
Loved up Couple 
 Male and female characters, 
usually involved in embracing before their gruesome death. They are typically 
away from the rest of the group when the first murder occurs, and 
therefore don’t know that there is a killer out there So preoccupied 
with each other that they don’t notice the killer, even when he is close
 to them. At this point, the audience are often shouting at the 
characters, and are frustrated at how oblivious they are. They are 
usually killed just as they are about to have sex. They have an impact 
on the audience, as they get frustrated at them, putting the audience on
 the edge of their seat, building up tension further. 
Costume
 contributes hugely to the genre of horror as different types of costume
 insinuate different things. In horror, very minimalistic clothes are 
worn, with no great detail or bright colours. Costume helps the target 
audience determine the type of character they are viewing. For example, 
the killer would most likely be wearing black, and the character wearing
 red will either be in danger, or danger themselves; dark clothes make 
them look mysterious, evil and troubled. Other characters tend to wear 
dull, boring, normal clothes such as t-shirts, trousers, jeans, 
cardigans etc. the colours of these however are most likely to be cold, 
earthy colours such as grey, brown, dark blues, and blacks. 
Other
 types of costumes can be worn such as masks and “Halloween” type 
costumes. Wearing masks makes the killer seem a lot more scary as 
his/her identity is hidden, meaning that the killer could be any one of 
the characters presented to us when he/she is not wearing the mask. 
Examples of this are the killers in the ‘Scream’ sequel, Jason in 
‘Friday 13th’ and the 3 characters in ‘Strangers’. Masks
 can also make a face look demonic and non-human, covering up any 
emotions making the killer seem emotionless, cold and detached from 
humanity.
Hooded
 costumes, capes, clothes and gloves also make the killer seem more 
dangerous and evil, someone who brings death to all the character he 
meets. This promotes fear of the unknown as the audience will not be 
able to identify them making them seem in-humane lacking emotion and 
morality. Sometimes the characters clothes are dirty and ripped, which 
makes them look like they have been through a tough time, trying to 
escape their death. 
Sights
There
 are common sights that you are likely to see in every horror film even 
between sub-genres which are: graphic killings, shadows, dark lighting, 
weapons, blood, guts. These sights are the things which allow the target
 audience to recognise this genre, and they expect to see these things 
crop up again and again in horror films as it is conventional- without 
these sights, the film may not be a successful horror so within my 
production I will be using these different sights in order to try 
achieve a successful promotional package.
A
 range of weapons are used which depend on the sub-genre of the film. 
Household items such as kitchen utensils and garden equipment are mostly
 present in supernatural and psychological as they are normally based in
 homes so this sort of weaponry is easy to get hold of. For example, the
 film ‘Psycho’ is famous for the shower scene where the female is 
attacked by a knife in the shower. The killer would have easily got hold
 of this weapon making the death easier. It is an obvious phallic symbol
 as the killer is repeatedly stabbing the woman which can metaphorically
 be seen as rape. Having weapons that need to be physically used such a 
knives means the killer needs to get upfront and personal with the 
victim, giving the killer more pleasure as he/she can feel it going in. 
for these two sub-genres, the characters tend to go for the first thing 
they can grab which could be anything ranging from a lamp on their 
bedside table or a baseball bat. 
Slasher’s
 have more brutal deaths so more brutal weapons are used to create a 
violent and gruesome attack such as a chainsaw, axe, dagger, knife, and 
even blunt objects. An example of a film that uses these types of 
weapons is ‘The Texas Chainsaw Massacre’. Guns are also a common weapon 
however they are not as scary and gruesome as the ones mentioned above 
so the death isn’t as brutal making it not as scary as the others.
Lighting
Lighting
 is used to create a certain tone and atmosphere to the place. There are
 different types of lighting all used for different purposes. 
Low key lighting allows dark shadows to form as there is a sharp contrast between light and dark areas, otherwise known as Chiaroscuro.  It tends to heighten the sense of alienation felt by the viewer.
Back lighting
 is the type of lighting that creates a silhouette of a person/object by
 shinning the light from behind making them appear dark. This makes them
 look evil and sinister as their identity is hidden.
Under lighting
 is when the light comes from below a subject which is creates a 
distorted effect and the target audience will feel as if something will 
come out from the area where there is no lighting.




 
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